Cold emailing is a powerful tool for reaching out to potential clients, but it often faces challenges with deliverability and personalization.
Email providers like Google and others have sophisticated algorithms to detect repetitive patterns in emails, which can lead to your messages being flagged as spam. One effective technique to overcome this is to use spintax, which allows you to dynamically create multiple variations of your email content.
Spintax, short for "spin syntax," enables you to randomize parts of your email by providing multiple options for certain words, phrases, or sentences. By doing so, each email sent out is slightly different, increasing the likelihood of it landing in the recipient’s inbox rather than the spam folder. Additionally, this approach helps in maintaining the uniqueness of each email, making your outreach efforts more engaging and effective.
For example in this case, email tool will randomly add “Hi” or “Hello” or “Hey” as a greeting. The same with other parts of the email.
As a result, each of your emails are going to be unique due to the personalisation variables (such as {firstName} and other) & spintax variations (like {Hi}, {Hello} or {Hey}).
We’ve prepared a list of templates you can use for reply.io or instantly.com (the most popular tools on the market).
For Reply.io :
{{Random | ‘Hi’ | ‘Hello’ | ‘Greetings’ | ‘Hey’ | ‘Howdy’ | ‘Good day’}}
For Instantly: